AI Theme Insights helps you understand the big picture in your campaigns. Instead of reading every submission one by one, it automatically identifies common themes, emerging topics, and recurring concerns across all contributions. This means you can quickly see what people are talking about most, how conversations are evolving, and where attention should be focused — all directly inside Sideways 6.
AI Theme Insights is especially useful for always‑on campaigns, where submissions come in over a long period of time and cover a wide range of topics. As the campaign grows, more and more themes naturally emerge. AI Theme Insights makes exploring these campaigns simple and effortless.
The insights engine works continuously in the background. Once a campaign reaches 30 submissions, AI Theme Insights starts analysing ideas automatically. As new ideas come in, they are assigned to existing themes and sub‑themes. When the campaign reaches certain thresholds, the system reassesses all ideas together, allowing new themes to be created and existing ones to evolve.
This means your insights stay up to date as your campaign develops.
Each theme is visualised using bubbles. The size of each bubble changes depending on how many ideas belong to that theme, making it easy to spot what topics are gaining the most attention.